FOR ASSOCIATIONS
Members don’t leave at renewal time. They leave in the quiet months.
Give members somewhere to find a peer, ask a useful question, and put their experience to work throughout the year. HeartLynks helps your association become part of the months between conferences and renewals.
Your brand · All languages · Spark included
The benefit someone remembers may be another member.
Your next speaker may be excellent. So may the member who knows how to solve a problem someone is facing this morning.
Give that exchange somewhere to happen. Use profiles, groups, conversations, and requests for help to make your members’ experience easier to find and share.
“I’ve just taken my first leadership role. What should I know?”
An experienced member can offer the advice they wish they had received. Someone else may recognize the same problem and join the conversation.
That is a useful Spark: an invitation that gives people something specific to contribute and a reason to know one another.
Give members something personal to look back on.
“Your year here” gathers the connections and contributions recorded in a member’s community experience. It gives them a way to remember the help they gave, the activities they joined, and the people they met.
Bring that record into the membership experience before the next renewal decision.
Walk into the board meeting with a clearer picture.
See member growth, participation, Spark responses, active groups, and questions that still need attention. Choose a reporting period and export the board report.
Show the conversations members are starting, the help they are sharing, and where your team will focus next. Give the board something concrete to discuss beyond the size of the member list.
Your chapters can keep their own conversations going.
Give chapters, committees, and interest groups spaces within the community. Share the hosting work and use the Launch Kit to prepare an opening plan.
Keep your membership database and update the community through the supported member import workflow. Your team chooses the features and access settings that fit.
