Most association websites are bulletin boards.
News, an events list, a member login. Members check a date or pay their dues, then leave. Nothing there asks them back.
BUILT FOR ASSOCIATIONS & MEMBER NETWORKS
Give members a reason to come back.
And more reasons to renew.
A useful answer. A new connection. A contribution someone appreciated.
Give members a place to find help, share expertise, and take part between events. all under your association’s brand. With Spark built in, useful contributions get recognized, members can look back on their year, and your team can show the board what the community accomplished.
Set it up yourself. 30-day free trial, card required. No sales call.
Your year hereIllustrative example
A year of membership
Taking part, not just scrolling.
18members you met
15members you helped
23activities you joined
BUILT AROUND YOUR MEMBERS
Their profession | Their challenges | Their kind of community.
Problem: you find out who left at renewal time.
Nobody quits in month twelve. They drift away in the quiet months before.
Members drift when nothing asks them to take part. Associations name "lack of engagement" as the top reason members don't renew, and about half of them say so.
Your Facebook group runs on likes.
Members like, comment and scroll. The algorithm decides who sees your posts. The member list was never yours, and in June 2025 Facebook wrongly suspended many groups by mistake.
Your other tools don't add up.
Newsletters here, event sign-ups there, video calls somewhere else. Each tool counts its own clicks. When the board asks why members should renew, you’re left piecing together reports—struggling to show who found help, made a connection, or gained something worth staying for.
None of these gives members a reason to take part. None of these shows members—or your board—the value of belonging.
Source: Marketing General Inc. (MGI), Membership Marketing Benchmarking Reports, 2022–2025.
WHAT YOU’RE ACTUALLY UP AGAINST
Your biggest competitor?
The patchwork you already manage.
Every tool solved a problem. Together, they leave members wondering where to go and staff working hard to keep the pieces connected.
- Email newsletters
- AMS portal
- Facebook groups
- Slack / Teams
- Zoom
- Event platform
- LMS
- Shared drives & spreadsheets
Keep your systems of record. Give the member experience a shared home.
- New members join, but never find their people.
- Conversations disappear between conferences.
- Chapter activity stays scattered across channels.
- Staff repeat the same reminders in several places.
- Useful connections go unseen by the wider community.
YOUR NUMBERS. YOUR NEXT DECISION.
What is scattered work costing your team?
Explore your what-ifs in the free calculator.
Solution: keep members taking part all year.
THE REASON PEOPLE RETURN
Someone knows their name.
Someone needs what they know.
A helpful answer, a shared experience, an introduction that goes somewhere.
These are the moments that make membership personal.
The short answer
One place where members help each other, and everyone can see it.
HeartLynks is your own online community, with your name, logo, colors and web address. It has the basics: a feed, groups and chapters, events, chat and a member directory, on the web and on phones. It works next to your membership database, so there is nothing to replace.
Members get something to do.
Spark turns a post into a one-tap poll, a guess, a challenge or a shared goal, right in the feed.
Questions reach the people who can answer them.
An Ask & help question with no reply is sent to members who said they can help with that topic.
Members and your board see the value.
Each member gets a private "Your year here" page. You get the totals, ready to copy into your board report.
All of it is included in the price and switched on from the start.
30 days free. Card required. Cancel online any time before the trial ends. We email you before billing starts.
MEET SPARK · THE HEART OF HEARTLYNKS
Give members an invitation.
See what they bring to it.
Spark turns a question, a shared goal, or a small act of gratitude into something members can take part in—and come back to.
The following stories are illustrative examples.
There’s a story behind every member.
A nurse shares two photographs: herself as a young patient, and herself today, caring for others.
An ordinary post: A photograph passes through the feed.With Spark: A shared prompt brings members’ stories together, with contributions shared by choice and approved by the host.
The moment: Colleagues discover something they never knew about one another.
Explore this Spark
Be useful when membership matters most.
A member loses their job and asks for an introduction. Peers offer contacts, advice, and a way forward.
An ordinary post: Supportive comments can leave the next step unclear.With Spark: Requests receive follow-up, and the asker can recognize the replies that helped.
The moment: The member has someone to turn to.
Explore this SparkAsk & Help
A little help with a fresh start.
- Priya S.
Oh Daniel, I’m so sorry. What kind of role?
- Daniel M.
Operations. Still a bit shaken.
- Marcus L.
My team’s hiring. Send me your résumé. I’ll make the intro.
- Elena R.
I’ll ask around too. We’ve got you.
- Daniel M.
Wow... I didn’t think anyone here knew my name. Thank you. ❤️
- 286 likes
- 24 comments
- 24 shares
Give gratitude somewhere to gather.
A respected colleague is retiring. Members each contribute a memory, a lesson, or a thank-you.
An ordinary post: Congratulations remain scattered in comments.With Spark: Contributions become a shared tribute the community can keep.
The moment: Someone sees how much their work meant to others.
Explore this Spark
Give everyone a part in the shared win.
A trade association invites members to contribute practical advice for its next group of apprentices.
An ordinary post: A request for resources competes for attention.With Spark: Members contribute toward a visible goal and help build something useful together.
The moment: A new apprentice starts with a community behind them.
Explore this Spark
Make room for the quieter voices.
One short question asks members what is making work hardest right now.
An ordinary post: The most confident voices can lead the conversation.With Spark: A simple response gives more members a way in and helps the association choose what support to offer.
The moment: A member realizes others face the same challenge.
Explore this Spark
Give members something worth coming back to see.
Members guess how many students their association supported this year. The reveal pairs the result with a student’s story.
An ordinary post: An impact number is easy to skim.With Spark: Anticipation leads to a reveal that makes the outcome tangible.
The moment: Members can picture what they helped make possible.
Explore this Spark
A YEAR OF MEMBERSHIP
Help members remember
what they were part of.
Their connections, contributions, and shared moments—remembered in one private place.
“Your year here” shows each member the people they met, the help they gave and received, and the activities, events, and groups they joined. It also shows how many people used what they shared.
A snapshot of this week’s activities invites them to take part again. Their year in review helps them see what they did and got from belonging, before they’re asked to renew.
Included with Spark. Included in your core subscription.
Illustrative example · View full-size member page
FOR YOU AND YOUR BOARD
Show the board
what the community accomplished.
See how members are taking part, helping each other, and finding their place in your community. Choose the last 30 days, 90 days, or 12 months.
- See how new members get started.
- Track who joined, who was welcomed in their first week, and who took their first step into community life.
- Make member-to-member help visible.
- See how many questions received an answer within 48 hours, the time to a first reply, and the members whose help earned thanks.
- Understand what your community needs.
- Compare the help members offer with the help they request. Follow event visits and groups joined to see where people take part.
Illustrative example · View full-size dashboard
It counts from your first day
Nothing to track by hand. It counts what the platform already records: replies, thanks, Spark activities, event RSVPs, groups joined and new connections. Switch it on later and it still counts the months before.
Send it before renewal time
One button tells your active members their year is ready, in the app, and by email if you choose. They see what they got before they are asked to renew.
Associations name "lack of engagement" as the top reason members don't renew. Renewals depend on value members can see. This shows it, to each member and to your board.
Source: Marketing General Inc. (MGI), Membership Marketing Benchmarking Reports, 2022–2025.
30 days free. Card required. Cancel online any time before the trial ends. We email you before billing starts. Example numbers are illustrative. Included in the price.
How HeartLynks compares
Polls and points are common. Showing the value members get is not.
We compared what most platforms offer, not any one product. Where others do well, we say so. The difference is what happens when a member asks, helps or joins, and what you can show your board.
| Features | Facebook groups and pages | Typical community platforms | HeartLynks |
|---|---|---|---|
| A private value record for each member | ✗ | ✗ | ✓ "Your year here" page |
| A board-ready member-value report | Activity stats only | Activity stats only | ✓ Copy in one click |
| Unanswered questions sent to members who can help | ✗ | ✗ | ✓ After 12 hours |
| Thanks that show who helped | Likes and reactions | Likes, sometimes a best answer | ✓ Helpful, Solved and "I used this," shown on profiles |
| A personal welcome for new members | Admin welcome posts | Automated welcome messages | ✓ A welcome-team member is asked to say hello, plus five first-week steps |
| Peer benchmarks | Polls only | Polls and surveys | ✓ Practice Pulse: compare privately, no names on answers |
| Activities members take part in | Mostly like and comment | Some offer challenges and AI question prompts | ✓ Seven activity types, 121+ ready-made ideas |
| Polls and points | Polls, no points | ✓ Plus badges and leaderboards | ✓ Public ranking optional |
| Your name and brand | Your name, Facebook's site | Varies by plan | ✓ Your logo, colors and web address |
| You own the member list | ✗ | ✓ | ✓ Yours to export |
Based on features community platforms commonly list, October 2026. Some products may offer parts of this.
Move your community from Facebook to Heartlynks. Give members people to turn to, ways to contribute, and reasons to come back—and renew.
WHITE-LABEL. SELF-SERVICE. YOURS.
Make it yours.
Bring your members in.
- 1. Add your identity.
Your name, logo, colors, and welcome.
- 2. Choose what belongs.
Select the features, chapters, and interest groups your members need.
- 3. Open the door.
Import your member list, send personal invitations.
- 4. Begin with a useful Spark. Pick one of 121+ ready-made ideas, so members have something to do on day one.
Set up with a wizard that walks you through at your own pace. Prefer a hand? Optional expert help is available. book a demo
Your rules, your members' trust
You set the rules. Some things stay private by design.
Your name is on the community, so you hold the controls. Your member list belongs to you.
An on/off switch for every feature
Turn any feature on or off in your admin dashboard. Members see only what you switch on. You also choose who can join: anyone with your link, or only people you invite.
You decide what stays up
Challenge photos and stories appear after a host approves them. Members can report any post, and your team removes anything that breaks your rules.
Privacy built in
Polls can be anonymous. No Pulse answer is ever shown with a name, and nothing shows before five answers. "I need help" topics stay private unless a member chooses to show them. Each "Your year here" page is seen only by its member.
Members control their profiles
Each member chooses who can message them and can make their profile private. They can also choose not to be suggested to other members. Membership details you import, like renewal dates, are seen only by your admins and the member.
Your data. Your members.
You own your content and member data. Export it any time while your community is open. We do not sell your data, and we do not use your community's content to advertise to your members.
Got laid off on Tuesday after 14 years 😞 I need an introduction.