HeartlynksMEMBER RETENTION CALCULATOR

Member retention calculator

What could keeping more members be worth?

Estimate the revenue you could retain if better engagement helps more members renew.

Members lost
160
Money lost
$40,000
Members kept
16
Extra money / year
$4,000

Yearly estimates. Losses use your current renewal rate. Members kept and extra money are additional gains from higher engagement.

Your association

Enter your total active membership.
Average dues paid by one member for a full year, in US dollars.
At 84%, 84 of every 100 members renew and 16 do not.The median association renews 84% (MGI, 2025).
10%
We model 10% more engagement as 10% fewer members failing to renew.
Optional
Average paid to your association for events, courses and certifications, in US dollars. Added to dues in the lost and retained revenue estimates. Leave at $0 to use dues only.

With 10% more engagement

Estimated gains from fewer non-renewals.

Of the 160 members who would otherwise leave, an estimated 16 more would renew. Their $250 yearly value per member adds $4,000 in retained revenue, before subscription costs.

Payback

HeartLynks costs $2,148 a year. Lift engagement by 5.5% and it pays for itself. At 10%, it pays for itself about 1.9 times over.

Billed at $179 per month. Core subscription, before add-ons, sales fees and taxes.

We assume each 1% rise in engagement means 1% fewer members leave.

A planning assumption, not a proven relationship or a guaranteed result. This estimate leaves out referrals, sponsorship and increased spending by existing members.

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Inside the platform

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Step inside the Nurses demo. Picture your brand, your members, and a place to connect, help one another, and belong.

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